You can now add class="notranslate" to any HTML element to prevent that element from being translated. Google Search Blog First and easy option is to add a new section of type liquid-code on homepage and render custom HTML markup with notranslate class. Something like <h4 class="notranslate">✉ info@vanea-barfussschuhe.com</h4> Second option is to edit the section file and add notranslate class. For that, Edit theme code -> sections -> rich-text.liquid Line 45-55 is what renders the rich text field that you are using. {%- when 'text' -%} <div class="rich-text__text rte{% if settings.animations_reveal_on_scroll %} scroll-trigger animate--slide-in{% endif %}" {{ block.shopify_attributes }} {% if settings.animations_reveal_on_scroll %} data-cascade style="--animation-order: {{ forloop.index }};" {% endif %} > {{ block.settings.text }} </div> Add notranslate class like this and rest of the code should remain same. {%- when 'text' -%} <div class="notranslate rich-text__text rte{% if settings.animations_reveal_on_scroll %} scroll-trigger animate--slide-in{% endif %}" {{ block.shopify_attributes }} {% if settings.animations_reveal_on_scroll %} data-cascade style="--animation-order: {{ forloop.index }};" {% endif %} > {{ block.settings.text }} </div> However, this will make all the rich content fields in rich-text section non translatable. Ideal solution is to add a new type of field in this section that allow you to control the markup or something.